Case study · Demo website · Published October 29, 2026

Aesthetic surgery
without before and after.

Lamina is the demo website of a fictional practice of plastic and aesthetic surgery in Germany. It shows how a practice can explain procedures clearly and stay within the German law on advertising in healthcare (HWG).

15
Pages in German
6
Layers of the 3D head
4
Procedures step by step
HWG
No before-and-after images

A demo, not a client

Lamina is not a real practice and has no patients, so we publish no outcome figures for it. Every page carries the bar “Demo-Website von FIB Consulting · fiktive Praxis” at the top, search engines do not index it, and the legal notice names the actual operator, FIB Consulting. There are no photos of doctors, no reviews and no awards. The site is an example for practices in German-speaking countries: what they get from us before they decide.

The glass head in 3D

At its centre is a transparent head in six layers: skin, fat compartments, SMAS and muscles, ligaments and deep fat, bone, and vessels and nerve. Patients uncover one layer after another with a slider; a tap shows the name of the structure, in Latin following Terminologia Anatomica where a Latin name exists. The model is computed in the browser. Devices without capable graphics get still images with the same buttons instead.

Lamina demo website: a transparent head with muscles, vessels and nerves beneath the skin
Facelift in section: arrows show the pull on the SMAS layer while the outline of the face stays the same
Still images of the 3D model on the Lamina website.

Procedures step by step, the face stays the same

For cosmetic surgery, German law prohibits advertising that compares appearance before and after the procedure (§ 11(1) sentence 3 no. 1 HWG). The Federal Court of Justice has extended this to shape-changing hyaluronic acid fillers (BGH, I ZR 170/24). The model therefore shows four procedures (upper eyelid, facelift, nose and filler) in section, step by step: where the incision runs, what happens beneath the skin, where the suture lies. The outer shape of the face stays the same in every step.

A scar that stays visible

On the page about the course of treatment, a 3D block of skin in section shows how a wound heals in four steps: blood clot, inflammation, granulation tissue under the scab and finally a pale scar. The scar does not disappear, and according to the literature it reaches at most about 80% of the original skin’s strength.

Time to decide

The planner “Zeit für Ihre Entscheidung” lays out the first consultation, fourteen days to reflect, the procedure and recovery on a calendar. It uses typical figures from the German Society of Plastic, Reconstructive and Aesthetic Surgeons (DGPRÄC): when work, social life and sport are possible again. It runs only in the browser, stores nothing, and the dates can be added to a calendar with neutral titles.

The same standard as the live sites

Lamina has the same foundation as the practice websites we built in Děčín: a holiday notice that appears a week ahead and removes itself afterwards, opening hours with a live status, and forms without health data (in the demo they send nothing). The fonts are served from our own server, and the site sets no cookies and does no visitor tracking. Facts come with sources, and the automated accessibility check (axe) finds no errors on the pages.

Try it: Lamina (in German) · the glass head in 3D · the planner.

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