FIB Consulting · Prague

Medical IT solutions & complex marketing.

FIB Consulting operates in two areas. For doctors and private practices: websites and IT solutions that follow the profession’s rules and that the practice runs itself. For brands: marketing tied to revenue — strategy, performance, SEO and GEO.

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Medical IT Websites & IT for practices Self-service notices, 3D, findable on Google and in AI. Price tailored to the practice. Complex marketing Marketing for brands Strategy, paid social, short-form, SEO and GEO — US, DACH, CZ.

Brands our founder has worked on in a global agency network

VolkswagenEli LillyKomerční bankaAXAPorscheTescoČSOBL'OréalRaiffeisen BankAudiPilsner UrquellPentaPepsiCoBentleyFortunaMetLifeLamborghini

What we do

Two areas. One standard of work.

Practices and brands need different things — but both deserve work that is thought through, built properly and measured honestly. That is the common ground of everything FIB Consulting does.

Illustration: a practice website on a laptop and a phone, with an absence notice posted by the practice

Medical IT solutions

Websites and IT for doctors and private practices

For practices in the Czech Republic and the DACH region. The website answers patients’ questions before they call — and your team keeps it up to date without a developer.

  • Holiday notices and news you post yourself, live in a minute
  • 3D visualisations that help patients find their way
  • Findable on Google and in AI assistants such as ChatGPT
  • Factual and compliant: medical advertising rules, GDPR, no health data in forms
  • A price tailored to the practice, fixed in advance — no monthly fees
Websites for doctors
Illustration: an analytics dashboard with the easy_skola results — 2.3 million organic views, 73.9% from the For You page

Complex marketing

Marketing for brands, tied to revenue

For brands in the US, German-speaking Europe and the Czech Republic. We start from your business goals and work back to the marketing that moves them.

  • Marketing strategy: positioning, media and creative
  • Paid social and campaign management, principally on Meta
  • Short-form content that builds organic reach
  • SEO and GEO: found by search engines, cited by AI
  • Web design and build
Marketing services

Work

Proof, not promises.

Two projects that are live and can be checked, and two demo websites for practices in Germany.

Case study · Healthcare

Two practice websites the practices run themselves

A paediatric practice and an ENT practice in northern Bohemia. A 3D guide lets patients look inside the ear, nose and throat before the visit; the children’s site has a custom-built game — the child wins a sweet at the practice and the practice gets a parent’s contact (with consent); the practice posts its own holiday notices, and the forms collect no health data.

2
Practice websites live
3D
Guide for patients
Game
Custom-built: a sweet for the child, a parent contact for the practice
GDPR
Forms without health data
Read the case study

Case study · easy_skola

From zero to 2.3 million organic views in four months

Our own short-form channel, grown on content strategy alone: engineered hooks, a standard format and a strict cadence. No ads, no boosting — and 8,000 people chose to follow.

2.3M
Organic views
8,000+
Followers
110.7K
Likes
73.9%
From the For You page
Read the case study

Case study · Demo website

Lamina: plastic surgery without before and after

Demo website of a fictional practice in Germany. A transparent 3D head in six layers and four procedures step by step in which the shape of the face never changes, as German healthcare advertising law requires.

15
Pages in German
6
Layers of the 3D head
4
Procedures step by step
HWG
No before-and-after images
Read the case study

Case study · Demo website

Mesial: a dentist where patients see inside the tooth

Demo website of a fictional practice in Hamburg. A molar in 3D with five treatments step by step, online booking, an English version and a game for children in which they brush teeth.

5
Treatments in 3D
25
Steps of animation
DE + EN
Main pages in two languages
GDPR
Forms without health data
Read the case study

Experience

Where the know-how comes from.

Before founding FIB Consulting, Filip Bureš worked as a strategist at Publicis Groupe, one of the world’s largest agency networks, on campaigns for Fortune 500 and Global 500 brands. The method learned there is what we bring to practices and growing brands — without the overhead of a network.

Lamborghini · Bentley
Premium digital presence for luxury automotive.
Audi
Strategy around a major new-model launch.
Eli Lilly
Brand-building inside a strict regulatory environment.
L’Oréal
Bringing skincare to two unconventional audiences — men and older consumers.
Pepsi · Tesco
International competitive analysis across several markets.
Tipsport · Chance · Maxa
Creative built for distinct audiences across a product range.

We describe this work in general terms on purpose: our partners’ confidentiality comes first. More in our confidentiality note.

How we work

Six things you can rely on.

The same principles apply whether we build a practice website or run a brand’s marketing.

You work with the person doing the work

No account managers and no handoffs. When a project needs a specialist — a photographer, a developer, a media buyer — we bring in people we trust and stay responsible for the result.

Goals first, tools second

For a brand, that means revenue, margin and growth. For a practice, it means the questions patients actually ask. The work follows from there.

We build what we recommend

Websites, campaigns and content. Advice that ends with a slide deck is only half the job.

Measured, not guessed

Clean measurement from day one — GA4 and dashboards for brands, consent-based analytics for practices — so effort and outcome stay clearly linked.

What we build is yours

Domains, hosting, ad accounts and content belong to you. No lock-in, and no dependence on us.

Discretion as standard

Every client’s work is confidential. Your strategy stays yours — and the practice websites we build collect no health data.

About

FIB Consulting, in short.

FIB Consulting is a consultancy for medical IT solutions and complex marketing, founded and led by Filip Bureš. We work from Prague with practices in the Czech Republic and the DACH region, and with brands in the US, German-speaking Europe and the Czech market.

The medical side began close to home: Filip grew up in a family of doctors, and our first builds in the field were the websites of two private practices. The marketing side comes from strategy work for global brands — and from growing our own channel to 2.3 million organic views.

The first meeting is free and without obligation — at your place, or online via Google Meet or Microsoft Teams. Afterwards you receive a concrete proposal with a price; any further work is paid.

FounderFilip Bureš
Based inPrague
AreasMedical IT · Marketing · GEO
MarketsCZ · DACH · US
LanguagesEnglish · German · Czech
First meetingFree, in person or online

Questions about pricing, process or GDPR? The answers are collected in one place.

Read the FAQ

Finished work

Practice websites by FIB Consulting.

Two live practice websites in Děčín, and demo websites for further specialties. Open them and try them out for yourself.

Contact

Book a free first meeting.

Tell us about your practice or your brand and what you want to achieve. We will reply with a suggested time — and after the meeting, with a concrete proposal.

Prefer email? hello@fib-consulting.com
Prague · meetings in person or via Google Meet and Teams